11] should funnel new money into this sprawling, largely uncharted but obviously effective medium. RAB Rouser THE breakthrough engineered by the Radio Advertising Bureau in bringing to light details on the users and uses of spot radio Aug. Worked at Universal Pictures in estimating, budgets and production returned to New York 1950 as production manager, United World Films joined Biow Agency, 1952 moved to Kenyon & Eckhardt in 1955 likes golf and jazz music. Y., entered entertainment field in 1936 as band leader served five years in Army as warrant officer, decorated Bronze Star, E.T.O. $3% billion annual retail sales $6% billion annual income WGAL -TV is important in your selling plans. The list of advertisers using the selling force of this pioneer station grows larger all the time. Your advertising budget goes farther! The multi -city coverage which WGAL-TV delivers costs you far less than buying single -city coverage. Lebanon, Chambersburg, Carlisle, Lewistown. Your profits increase! This pioneer station ranks first in Lancaster, Harrisburg, York, as well as in numerous Entered as second class matter Maat Post Office, Washington, D. Published every Monday, 53rd issue (Yearbook Number) published in September by SnonacnsrINO PUBLICATIONS INC., 1735 DeSales St., N. Radio service of The Dallas Morning News Edward Petry & Co., National Representative Moral: It pays to pinpoint your advertising! Here, too, more men turn to WFAA RADIO than any other! the kind of music she can always find on WFAA RADIO! And Dad? Well, he's still a newshound and sports fan preferring network radio to keep him posted accurately and quickly. And lets face it: Mom's average hectic day is being spent more and more with the soothing music of the standards and better pops. Mom and Dad who control the purse- strings. Susie would dearly love to see a new 1959 model in the driveway but it's Interested? Give your Petry Man or us a call.Īngeles' most powerful station represented nationally by Edward Petry & Co., Inc. It is uniquely entertaining attracts a family audience and delivers a goodly chunk of the As this is written, Burrud's Wanderlust, on Mondays, which has always been one of KCOP's outstanding programs, is momentarily available. And Burrud, who in tenderer years was a movie moppet, handles his chores as host and narrator Whether it's chasing witch -doctors down the Congo, or searching a fortune in Trinidad treasure, Bill's camera -laden cohorts have captured some pretty exciting, and beautiful, stuff. The fellow who supplies us with some of the best of the series is Bill Burrud. Won't claim every show's a blockbuster, but most are downright fascinating to a great many people, as a bucketful of ratings will verify. Well, to accommodate this mass hunger for travel, several months ago we cleared a full- hour's strip between 7 and 8 each weekday night, and filled it with no less than 10 different T. a lot of people, perhaps couple of million in Southern California, who get a vicarious kick out of seeing far -off places and the farther the better. Sometimes when we feel the need for a little self -glorification, we run a slogan with our station call -letters. MORNlNGS1DE COLLEGE CHANNEL LIBRARY ROUX CITY IOWA KPRC -TV gives you a faster, longer- lasting The second layer of audience consciousness. Thoroughly absorbed down through the first layer, right to is National Theatres dickering to buy National Telefilm control Broadcast-busy 85th Congress about out of theĪutomotive accounts get in gear for fall schedulesĬBS's record six months profit tops RCA for first time
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